CoSchedule vs Hootsuite: Which Social Media Management Tool is Right for You?

coschedule vs hootsuite a showdown that never ends. Social media management tools have become essential for businesses to manage their social media presence effectively. Two popular tools in this space are CoSchedule and Hootsuite. Both tools offer a range of features to help businesses manage their social media accounts, but which one is right for you? Let’s compare the two tools based on their features, pricing, and user reviews and so on.

CoSchedule vs Hootsuite: Pricing

One of the most significant differences between CoSchedule and Hootsuite is their pricing plans. CoSchedule offers a range of plans, starting at $29 per month for the Marketing Calendar plan, which includes social media scheduling, content creation tools, and analytics. The Marketing Suite plan, which includes additional features like email marketing and marketing automation, starts at $150 per month.

Hootsuite, on the other hand, offers a range of plans starting at $99 per month for the Professional plan, which includes social media scheduling, basic analytics, and up to 10 social media profiles. The Team plan, which includes additional features like team collaboration and content approval workflows, starts at $249 per month.

While both platforms offer a range of pricing plans to suit different business needs, CoSchedule’s plans tend to be less expensive than Hootsuite’s. However, CoSchedule’s plans also include more advanced features like marketing automation and content creation tools, which may be worth the extra cost for some businesses.

When it comes to choosing between CoSchedule and Hootsuite, there is no one-size-fits-all answer. Both platforms offer a range of features to help businesses manage their social media presence, but the right choice depends on your specific needs and budget.

CoSchedule supports a range of social networks, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. With CoSchedule, you can schedule posts, create social media campaigns, and track analytics for each of these networks. CoSchedule also offers a range of integrations with other tools like Google Analytics and WordPress.

Hootsuite, on the other hand, supports a wider range of social networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and TikTok. With Hootsuite, you can schedule posts, monitor social media activity, and track analytics for each of these networks. Hootsuite also offers a range of integrations with other tools like Google Drive and Salesforce.

While both platforms support a range of popular social networks, Hootsuite supports a wider range of networks than CoSchedule. If your business relies heavily on social networks like YouTube or TikTok, Hootsuite may be the better choice.

When it comes to choosing between CoSchedule vs Hootsuite, the social networks supported by each platform are an essential consideration. While both platforms support a range of popular social networks, Hootsuite supports a wider range of networks than CoSchedule.

Ultimately, the best way to determine which platform is right for you is to consider which social networks your business relies on the most. If your business primarily uses social networks like Facebook, Twitter, and LinkedIn, CoSchedule may be the better choice. However, if your business relies heavily on social networks like YouTube or TikTok, Hootsuite may be the better choice.

CoSchedule vs Hootsuite: Unique Features

CoSchedule offers a range of unique features, including:

Marketing Automation: CoSchedule includes marketing automation tools that help businesses streamline their social media posting process and save time.
Content Creation Tools: CoSchedule offers content creation tools like the Content Studio, which allows users to create and schedule blog posts, landing pages, and emails directly from the platform.
Analytics and Reporting: CoSchedule provides advanced analytics and reporting features, including real-time analytics, historical analysis, and customizable reports.

Hootsuite, on the other hand, offers a range of unique features, including:

Team Collaboration: Hootsuite allows users to create teams and assign permissions, making it ideal for businesses with multiple team members managing their social media presence.
Content Approval Workflow: Hootsuite includes a content approval workflow that helps businesses manage the review and approval process for social media posts.
Integration with CRM: Hootsuite integrates with popular CRM platforms like Salesforce, allowing businesses to manage their social media presence alongside their customer relationship management efforts.

While both platforms offer a range of unique features, the choice between CoSchedule vs Hootsuite depends on your specific needs and preferences. If your business requires advanced marketing automation and content creation tools, CoSchedule may be the better choice. However, if your business needs a strong team collaboration and content approval workflow, Hootsuite may be the better choice.

When it comes to choosing between CoSchedule vs Hootsuite, the unique features offered by each platform are an essential consideration. Both platforms have their strengths, and the best choice depends on your business’s specific needs and preferences.

CoSchedule vs Hootsuite: Content Planning and Scheduling

CoSchedule offers a range of content planning and scheduling features, including:

Marketing Calendar: CoSchedule’s Marketing Calendar allows users to plan and schedule social media posts, blog posts, and other content in one place.
Social Media Campaigns: CoSchedule allows users to create social media campaigns, which are a series of social media posts scheduled to go out over a specific period.
ReQueue: CoSchedule’s ReQueue feature automatically fills gaps in your social media schedule with evergreen content, ensuring that your social media presence is always active.

Hootsuite also offers a range of content planning and scheduling features, including:

Bulk Scheduling: Hootsuite allows users to schedule multiple social media posts at once, saving time and streamlining the scheduling process.
Content Library: Hootsuite’s Content Library allows users to store and organize content for easy access and scheduling.
Auto-Scheduling: Hootsuite’s Auto-Scheduling feature automatically schedules social media posts at optimal times based on engagement data.

While both platforms offer a range of content planning and scheduling features, the choice between CoSchedule vs Hootsuite depends on your specific needs and preferences. If your business requires advanced content planning and scheduling features like social media campaigns and ReQueue, CoSchedule may be the better choice. However, if your business needs bulk scheduling and a content library, Hootsuite may be the better choice.

When it comes to choosing between CoSchedule vs Hootsuite, the content planning and scheduling features offered by each platform are an essential consideration. Both platforms have their strengths, and the best choice depends on your business’s specific needs and preferences.

CoSchedule vs Hootsuite: Content Approval Workflows

CoSchedule offers a streamlined content approval process, allowing team members to collaborate and approve content directly within the platform. Key features of CoSchedule’s content approval workflow include:

Customizable Approval Paths: CoSchedule enables businesses to create custom approval paths, ensuring that content is reviewed by the appropriate stakeholders before being published.
Comments and Feedback: Team members can provide comments and feedback on proposed content, facilitating collaboration and ensuring that the final content meets the desired standards.
Approval Notifications: The platform sends automated notifications to relevant team members, keeping them informed about content that requires their approval.

On the other hand, Hootsuite also provides robust content approval features, including:

Assigning Approval Rights: Hootsuite allows businesses to assign specific team members the right to approve content, maintaining control over the publishing process.
Content Tagging: Users can tag content for easy categorization, streamlining the approval process and ensuring that the right content reaches the right approvers.
Version History: Hootsuite maintains a version history of content, enabling teams to track changes and revert to previous versions if necessary.

The choice between CoSchedule vs Hootsuite in terms of content approval workflows depends on the specific needs of your business. If you require a highly customizable approval process with in-depth collaboration features, CoSchedule may be the better fit. Conversely, if your business needs a platform that offers detailed control over approval rights and content categorization, Hootsuite’s features may be more suitable.

Conclusion

In conclusion, the content approval workflows offered by CoSchedule vs Hootsuite are crucial considerations for businesses seeking a social media management tool. Both platforms provide robust features to facilitate the content approval process, and the optimal choice depends on the unique requirements of your business.

CoSchedule vs Hootsuite: Team Collaboration

CoSchedule offers a range of team collaboration features, including:

Team Member Roles: CoSchedule allows businesses to create team members with different roles and permissions, ensuring that only authorized users can access specific features or content.
Task Assignment: Users can easily assign tasks to team members, streamlining the process of delegating work and managing responsibilities.
Comments and Feedback: CoSchedule enables team members to provide comments and feedback on proposed content, facilitating collaboration and ensuring that the final content meets the desired standards.

Hootsuite also provides robust team collaboration features, such as:

Team Creation: Hootsuite allows users to create teams and assign permissions, making it ideal for businesses with multiple team members managing their social media presence.
Team Discussions: Hootsuite offers team discussions, where team members can share ideas, ask questions, and provide feedback on social media strategy.
Task Management: Hootsuite includes task management tools to help teams stay organized and manage their workload effectively.

The choice between CoSchedule vs Hootsuite in terms of team collaboration depends on the specific needs of your business. If your team requires a highly customizable collaboration process with in-depth communication features, CoSchedule may be the better fit. Conversely, if your team needs a platform that offers detailed control over team composition and task management, Hootsuite’s features may be more suitable.

In conclusion, the team collaboration features offered by CoSchedule vs Hootsuite are crucial considerations for businesses seeking a social media management tool. Both platforms provide robust features to facilitate teamwork and communication, and the optimal choice depends on the unique requirements of your business.

CoSchedule vs Hootsuite: Live Chat Support and Customer Support

Live Chat Support

CoSchedule offers live chat support, which is not available in Hootsuite. This feature can be particularly helpful for users who need immediate assistance or have urgent questions about the platform. Live chat support can save time and streamline the troubleshooting process, ultimately contributing to a more efficient social media management experience.

Customer Support

While Hootsuite does not offer live chat support, it provides other customer support options, such as email and phone support. However, these options may not be as immediate or convenient as live chat support.

The choice between CoSchedule vs Hootsuite in terms of live chat support depends on the specific needs of your business. If your team requires a platform with responsive and immediate customer support, CoSchedule may be the better fit. Conversely, if your team is comfortable with email and phone support, Hootsuite’s features may be more suitable.

In conclusion, the live chat support offered by CoSchedule vs Hootsuite are crucial considerations for businesses seeking a social media management tool. While CoSchedule provides live chat support, Hootsuite relies on alternative customer support options like email and phone support. The optimal choice depends on the unique requirements of your business.

CoSchedule vs Hootsuite: Integration Capabilities

CoSchedule offers a range of integrations, including:

Google Analytics: CoSchedule integrates with Google Analytics, allowing businesses to track the performance of their social media campaigns and analyze data for optimization.
WordPress: CoSchedule integrates with WordPress, enabling users to manage their blog posts and social media content within the same platform.
Zapier: CoSchedule supports integration with Zapier, which allows users to connect the platform with over 5,000 other apps and automate various tasks.

Hootsuite also provides robust integration capabilities, such as:

Salesforce: Hootsuite integrates with Salesforce, allowing businesses to manage their social media presence alongside their customer relationship management efforts.
Google Drive: Hootsuite supports integration with Google Drive, enabling users to store and organize content for easy access and scheduling.
Mailchimp: Hootsuite integrates with Mailchimp, allowing businesses to manage their email marketing campaigns and social media content within the same platform.

The choice between CoSchedule vs Hootsuite in terms of integration capabilities depends on the specific needs of your business. If your business requires a platform with a wide range of integrations, CoSchedule may be the better fit. Conversely, if your business needs integration with popular CRM platforms and customer relationship management tools, Hootsuite’s features may be more suitable.

In conclusion, the integration capabilities of CoSchedule vs Hootsuite are crucial considerations for businesses seeking a social media management tool. Both platforms provide a range of integrations to enhance their functionality and streamline various processes. The optimal choice depends on the unique requirements of your business.

CoSchedule vs Hootsuite: User Reviews

According to user reviews on various platforms, both tools have high ratings. CoSchedule has 104 reviews and a rating of 4.39/5 stars, while Hootsuite has 3616 reviews and a rating of 4.37/5 stars on Software Advice. On G2, CoSchedule rates 4.4/5 stars with 150 reviews, while Hootsuite rates 4.1/5 stars with 4,100 reviews.

CoSchedule vs Hootsuite: Pros and Cons

CoSchedule Pros

Focused on major social networks: CoSchedule primarily supports Twitter, LinkedIn, Pinterest, and Tumblr, making it ideal for businesses that use these platforms.
Post Recycling: CoSchedule allows you to recycle your content, which can help you save time and maintain a consistent posting schedule.
Content Planning with Calendar: CoSchedule offers a calendar view for easy content planning and organization.
Team Collaboration: CoSchedule supports team collaboration, making it suitable for businesses with multiple team members managing social media.
Highly Available Live Chat Support: CoSchedule offers live chat support, which can be helpful for troubleshooting and getting quick assistance.

CoSchedule Cons

Limited number of social networks: CoSchedule supports fewer social networks compared to Hootsuite, which may be a drawback for businesses that use a variety of platforms.
No Instagram Story Scheduling: CoSchedule does not support scheduling Instagram stories, which can be a limitation for businesses that use Instagram for marketing.

Hootsuite Pros

Supports more social networks: Hootsuite supports a wider range of social networks, including Instagram, making it suitable for businesses that use multiple platforms.
Instagram Story Scheduling: Hootsuite allows you to schedule Instagram stories, which can be helpful for businesses that use Instagram for marketing.
Post Preview: Hootsuite offers a post preview feature, allowing you to see how your posts will appear on social networks before publishing.
Top Performing Posts: Hootsuite highlights your top-performing posts, which can help you identify successful strategies and improve your social media performanc.

Hootsuite Cons

No Post Recycling: Hootsuite does not support post recycling, which can limit its usefulness for businesses that want to maintain a consistent posting schedule.
No Content Planning with Calendar: Hootsuite does not offer a calendar view for content planning, which can make it difficult to organize and plan your social media content

CoSchedule vs Hootsuite: Conclusion

Both CoSchedule vs Hootsuite are great social media management tools, but the choice ultimately depends on your business needs. If you need a tool that supports more social networks and offers unique features like Instagram Story Scheduling, Hootsuite might be the right choice for you. On the other hand, if you need a tool that is focused on Facebook, Twitter, LinkedIn, Pinterest, and Tumblr and offers features like Post Recycling and Team Collaboration, CoSchedule might be the better option. It’s recommended to try out both tools’ free trials before making a decision.