MailerLite vs SendinBlue (Now Brevo) in a Head-to-Head Showdown

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Mailerlite vs SendinBlue (Brevo) which do you prefer? In the dynamic landscape of digital marketing, choosing the right email marketing platform is crucial for businesses aiming to establish a robust online presence. MailerLite and SendinBlue, vie for your attention. Let’s dissect their offerings and help you make an informed decision.

MailerLite vs Sendinblue (Brevo): Pricing Comparison

When it comes to email marketing, choosing the right platform with the best pricing is crucial for businesses of all sizes. Let us compare the pricing plans of two popular email marketing platforms, MailerLite vs Sendinblue, to help you make an informed decision.

MailerLite Pricing

mailerlite vs sendinblue pricing

Free Plan

MailerLite offers a free plan for up to 12,000 emails per month to a maximum of 1,000 subscribers. This plan includes essential features such as automation, landing pages, and 24/7 customer support.

For businesses with larger subscriber lists, MailerLite offers affordable paid plans starting at $10 per month. The pricing is based on the number of subscribers, allowing businesses to scale their email marketing efforts without breaking the bank.

Sendinblue(Brevo) Pricing

mailerlite vs sendinblue pricing2

Free Plan

Sendinblue also provides a free plan with unlimited contacts, allowing businesses to send up to 300 emails per day. This plan includes essential features like email and SMS marketing, as well as a customizable signup form.

Sendinblue’s paid plans start at $25 per month for up to 10,000 emails. The pricing is based on the number of emails sent rather than the number of subscribers, providing flexibility for businesses with fluctuating subscriber counts.

Which One Is Right for You?

When comparing the pricing of MailerLite and Sendinblue, it’s essential to consider your specific business needs. If you have a smaller subscriber list and want an email marketing platform with a straightforward pricing structure, MailerLite may be the better choice for you. On the other hand, if your business requires robust marketing automation features and the ability to send a high volume of emails, Sendinblue’s pricing plans may be more suitable.

MailerLite vs Sendinblue (Brevo) : Email Templates and Editing

Email Templates

Both Sendinblue and MailerLite offer a range of professionally designed email templates to choose from. Sendinblue provides a variety of customizable templates with drag-and-drop functionality, allowing users to easily create visually appealing emails without any coding knowledge. On the other hand, MailerLite also offers a collection of responsive email templates that can be customized to fit your brand’s style.

Editing Features

Sendinblue’s email editor comes with a user-friendly interface, making it simple to add and customize content, images, and buttons. The drag-and-drop functionality allows for easy rearrangement of elements within the email templates. MailerLite also provides a user-friendly email editor with drag-and-drop capabilities, enabling users to create and edit emails effortlessly.

Compatibility and Responsiveness

Sendinblue ensures that its email templates are responsive and compatible with various devices and email clients, guaranteeing that your emails look great across different platforms. Similarly, MailerLite’s templates are designed to be responsive, ensuring that your emails are displayed properly on any device, whether it’s a desktop, tablet, or smartphone.

MailerLite vs Sendinblue (Brevo): Autoresponders and Automation

Autoresponders: MailerLite

MailerLite provides a user-friendly autoresponder feature, allowing users to create automated email sequences based on subscriber behavior. With MailerLite’s drag-and-drop editor, users can design and customize their automated emails with ease. This makes it simple for businesses to create personalized and timely communication with their audience.


Autoresponders: Sendinblue(Brevo)

Sendinblue offers a robust autoresponder feature that allows users to create personalized and targeted automated email campaigns. With Sendinblue’s intuitive interface, users can easily set up triggers based on user actions, such as website visits or email engagement. This level of automation helps businesses engage with their audience more effectively.

Automation: MailerLite

MailerLite provides powerful automation tools, enabling users to create sophisticated automation workflows that are triggered by specific subscriber actions. With MailerLite’s visual automation builder, users can map out intricate automation sequences that can nurture leads and drive conversions.

Automation: Sendinblue(Brevo)

Sendinblue’s automation feature goes beyond autoresponders, offering advanced automation capabilities for businesses of all sizes. Users can set up complex automation workflows based on various triggers and conditions. This allows for highly targeted and effective email marketing campaigns that are tailored to each subscriber’s behavior.

MailerLite vs Sendinblue (Brevo) : Deliverability Showdown.

Understanding Deliverability

Before diving into the comparison, it’s important to understand what deliverability means in the context of email marketing. Deliverability refers to the ability of an email to reach the recipient’s inbox rather than being filtered into spam or promotional folders. High deliverability ensures that your messages are seen by your intended audience, maximizing the impact of your email campaigns.

MailerLite: Deliverability Capabilities

MailerLite also prioritizes deliverability with a variety of features designed to enhance inbox placement. With personalized domain options, spam testing, and engagement-based segmentation, MailerLite provides users with the tools to maximize their email deliverability. Their proactive approach to monitoring and maintaining sender reputation contributes to consistently high deliverability rates.

Sendinblue(Brevo): Deliverability Features

On the other hand, Sendinblue is known for its robust deliverability features. With dedicated IP addresses, domain authentication, and real-time monitoring, Sendinblue empowers users to maintain high deliverability rates. Their advanced algorithms analyze user engagement and behavior to optimize inbox placement, ensuring that your emails land where they belong – in the recipient’s primary inbox.

The Verdict

While both Sendinblue vs MailerLite offer strong deliverability capabilities, the choice between the two ultimately depends on the specific needs of your email marketing strategy. Whether you prioritize personalized domain options or real-time engagement analysis, both platforms are equipped to support your deliverability goals effectively.

MailerLite vs Sendinblue (Brevo): A Showdown of Landing Pages and Forms

User-Friendly Interface

Both MailerLite and Sendinblue offer user-friendly interfaces for creating landing pages and forms. With MailerLite, users can easily drag and drop elements to design their pages, while Sendinblue provides a simple editor with customizable templates. The intuitive nature of both platforms makes it easy for users to create professional-looking pages without any technical expertise.

Customization Options

When it comes to customization, MailerLite shines with its wide range of design options. Users can customize every aspect of their landing pages and forms, from colors and fonts to layout and content. On the other hand, Sendinblue offers fewer customization options, which may limit the creativity and branding potential for some businesses.

MailerLite vs Sendinblue (Brevo): Integration Capabilities

What are Integration Capabilities?

Integration capabilities refer to the ability of an email marketing platform to connect and work alongside other tools and software. This includes seamless data transfer, automation triggers, and compatibility with various third-party applications.


Integration Capabilities: MailerLite offers a wide range of integration capabilities, allowing users to connect with popular e-commerce platforms, CRM systems, and other software applications. The platform seamlessly integrates with WordPress, Zapier, Shopify, and more, enabling users to sync customer data, automate workflows, and personalize their email marketing campaigns.


Integration Capabilities: Sendinblue also provides robust integration capabilities, allowing users to connect with e-commerce, CRM, and CMS platforms effortlessly. The platform offers seamless integrations with WooCommerce, Magento, Salesforce, and various plugins, enabling users to streamline their marketing efforts and drive personalized customer experiences.

MailerLite vs Sendinblue (Brevo): Contacts and List Management

Contact Segmentation

Both MailerLite and Sendinblue offer robust contact segmentation capabilities, allowing users to organize their contacts based on various criteria such as demographics, behavior, and engagement. This feature is essential for targeted marketing campaigns and personalized communication, helping businesses reach the right audience with the right message at the right time.

List Management

When it comes to list management, MailerLite provides users with a user-friendly interface for creating and managing multiple email lists. The platform allows for easy import and export of contacts, as well as the ability to create custom fields to further categorize subscribers. On the other hand, Sendinblue offers similar list management features, enabling users to organize their contacts efficiently and optimize their email marketing efforts.

MailerLite vs Sendinblue (Brevo) : Analytics and Reporting


  1. Dashboard Overview:
    • MailerLite provides a user-friendly dashboard that gives you a quick overview of key metrics.
    • You can see essential data like open rates, click-through rates, and subscriber growth.
  2. Campaign Reports:
    • Detailed reports for each email campaign, showing metrics such as opens, clicks, unsubscribes, and bounces.
    • Visual representation of data through charts and graphs.
  3. Click Maps:
    • MailerLite offers click maps that show you where subscribers are clicking within your emails.
    • This can help you understand which content is engaging your audience the most.
  4. Subscriber Activity:
    • Track subscriber activity over time to identify trends and patterns.
    • Understand when your audience is most active and engaged.
  5. Automation Analytics:
    • For automated workflows, MailerLite provides analytics to assess the performance of your automation sequences.
    • Monitor the effectiveness of automated email series.


  1. Real-Time Statistics:
    • Sendinblue offers real-time reporting, allowing you to monitor the performance of your campaigns as they happen.
    • Get instant insights into opens, clicks, and other key metrics.
  2. Heat Maps:
    • Similar to MailerLite’s click maps, Sendinblue provides heat maps to visualize the areas of your emails that receive the most clicks.
    • This can help you optimize your content placement.
  3. Campaign Comparison:
    • Compare the performance of different campaigns to understand what strategies are working best.
    • A/B testing results are easily accessible for analysis.
  4. Detailed Contact Insights:
    • Gain insights into individual subscriber behavior with detailed contact-level analytics.
    • Track how specific contacts interact with your emails.
  5. Mobile-Friendly Reports:
    • Sendinblue provides reports optimized for mobile devices, making it easy to access and analyze data on the go.

MailerLite vs Sendinblue (Brevo): Customer Support


  1. Email Support:
    • MailerLite offers email support to its users.
    • Users can submit their queries via email and typically receive a response within a reasonable time frame.
  2. Knowledge Base:
    • MailerLite provides a comprehensive knowledge base with articles and tutorials covering various aspects of the platform.
    • Users can find self-help resources and answers to common questions.
  3. Live Chat:
    • MailerLite offers live chat support during business hours.
    • Users can chat with support representatives in real-time for quicker assistance.
  4. Webinars and Training:
    • MailerLite conducts webinars and provides training sessions to help users get acquainted with the platform and its features.
    • These resources can be beneficial for users looking to enhance their understanding of email marketing.


  1. Live Chat:
    • Sendinblue provides live chat support to assist users in real-time.
    • Users can chat with support agents to get immediate help with their queries.
  2. Phone Support:
    • Sendinblue offers phone support to users on higher-tier plans.
    • This can be advantageous for users who prefer direct communication over the phone.
  3. Email Support:
    • Similar to MailerLite, Sendinblue offers email support for users to submit their inquiries.
    • Users can expect responses within a reasonable timeframe.
  4. Help Center:
    • Sendinblue has a help center that includes guides, FAQs, and other resources to help users troubleshoot issues independently.

MailerLite vs Sendinblue (Brevo): Pros and Cons


  • User-friendly interface suitable for beginners.
  • Affordable pricing plans with a free tier for small businesses.
  • Robust automation features, including workflow automation and autoresponders.
  • Clean and simple email editor with responsive templates.
  • Strong emphasis on email deliverability.
  • Advanced features may be limited compared to more comprehensive solutions.
  • Some users may find the template library less extensive than other platforms.


  • Affordable pricing with a free plan and pay-as-you-go options.
  • Powerful automation features, including transactional emails.
  • A/B testing capabilities for optimizing campaign performance.
  • SMS marketing integration in addition to email marketing.
  • Advanced contact segmentation for targeted campaigns.
  • The user interface may be overwhelming for beginners.
  • Some users report that customer support response times could be improved.


In the clash between MailerLite vs SendinBlue, the right choice depends on your specific requirements and preferences. MailerLite stands out for its simplicity and aesthetic appeal, making it an ideal option for those who prioritize ease of use. On the other hand, SendinBlue caters to marketers seeking a feature-rich platform with advanced customization options.

Make your decision wisely, keeping in mind the unique needs of your business. Whether you opt for the sleek simplicity of MailerLite or the robust functionality of SendinBlue, both platforms have proven their mettle in the realm of email marketing.

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